Mazel tov to Amir Cohen, A Leader of his Generation

Newton, MA
August 8, 2006

Contact: Jill Baker, Marketing Director, ext. 249
Adam Marks, Marketing Associate, ext. 265
Phone: 617-965-7700

New CEO Named at Jewish Family & Life!
(JFL Media)

Following a four month nationwide search, Amir Cohen, current Chief Operating Officer at Jewish Family & Life!, has been named Chief Executive Officer. Cohen takes the reins from founder, Yosef I. Abramowitz, who will recast his role with the organization from his new home in Kibbutz Keturah in the Arava, Israel.

The search, conducted by Mersky, Jaffe and Associates, was chaired by Michael Rukin (Boston). Committee members included Jeffrey Solomon, President of the Andrea and Charles Bronfman Philanthropies (New York); Stuart Matlins, President and CEO of Jewish Lights Publishing (VT); and JFL Chairman of the Board, Martin Kaminer (New York) along with board members Evan Schlessinger (Los Angeles) and Sally Narodick (Seattle).

Amir Cohen
Amir Cohen,
New CEO of JFL

Cohen joined JFL Media as COO in 2005, following a year on the Board of Directors at which time he owned Mediabuy LLC, an advertising agency and consulting firm. Prior, Cohen was the Associate Publisher at the New Jersey Jewish News, business manager of the Forward (New York), and a General Manager of a weekly newspaper at the Schocken Group in Israel, where he started his publishing career.

Cohen, an active member of the Rhode Island Jewish community, has served on the board of the Jewish Federation of Rhode Island and the Brown University Hillel. Born in Israel, Cohen served in the Israeli Army and holds an MBA from Tel Aviv University. He lives in Providence with his wife and two sons.

In his new role, Abramowitz will focus on enhancing editorial content across JFL Media properties. He will continue to bring his big picture vision and Jewish values approach to future strategies.

JFL Media ( is a nonprofit, pluralistic enterprise and leading producer of original Jewish content for print and web channels. Flagship publications include the award winning classroom magazine BabagaNewz, published in partnership with The AVI CHAI Foundation; teen magazine JVIBE, underwritten in part by the Marcus Foundation and the Richard & Rhoda Goldman Fund; and the journal Sh’ma.

JFL Media also produces a variety of websites including, which is managing the prestigious Koret International Jewish Book Awards;, in partnership with the Picower Foundation,, and, an initiative of the Manuel D. and Rhoda Mayerson Foundation.

Key people comment on the change of leadership at JFL Media:

Says Yosef I. Abramowitz, Jewish Family & Life! founder:
“Amir Cohen brings a wealth of leadership, business, publishing, and communal experience and is very focused on results and impact. He is a Peoplehood leader, and I am proud to continue my relationship with JFL and to follow his lead.?

New JFL CEO Amir Cohen replies:
“Today I’m honored to succeed Yossi after having had the privilege of working with him as a board member and COO. His founding principles and values have positioned JFL to uniquely impact Jewish life. I learned a great deal by his side and as a result feel ready to lead JFL into the next chapter. Furthermore, I could never ask for a better foundation than the support of JFL’s superb staff and strong board. With their creativity, hard work and experience and with the commitment of our many partners in the funding community, no vision is too ambitious.?

David A. Mersky, Founder and Managing Director of Mersky, Jaffe & Associates, states:
“It is always difficult to replace a founder, but this search attracted more than fifty candidates from around the world and from every conceivable field of endeavor – from private sector entrepreneurs to government official, publishing executives to nonprofit organizational leaders. The search committee functioned well and the result is an excellent choice for JFL’s next state of development.?

Philanthropist Jeffrey Solomon, President of The Andrea and Charles Bronfman Philanthropies in New York, concurs:
“There was a unanimous view that Amir would bring the necessary leadership to JFL to continue its tradition of innovation and quality. I am confident he will move JFL into an increasingly vital role in the larger Jewish community.?

Martin Kaminer, Chairman of the Board of Jewish Family & Life!, concludes:
“The choice of Amir Cohen as our next CEO represents a significant accomplishment for the organization and strong step forward as we continue to grow, to professionalize, and to seek excellence in all our endeavors. Amir has already demonstrated his ability to conceive, to execute and to lead; we all look forward to working with him as he charts the course for the next age of Jewish Family & Life!?




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