For years I put forward the notion that the Jewish people needs an updated mission statement and struggled, with the Strategic Planning Committee of JFL under Joe Kanfer’s leadership, to come up with it. We hit on: To be an on-going, distinctive catalyst for the advancement and evolution of morality in civilization. Nice. But it hasn’t really caught on; you can’t put it on a T shirt or bumber sticker. Now I toil in the solar energy business in Israel and have put forward an updated version of our mission statement: To be a renewable light unto the nations. People go crazy for this one, even though it says less but does so elegantly, playing off of Isaiah’s vision and Al Gore’s message. So, again, click here for the next pick up of my Sh’ma article on the topic.
Wow, to have David Rosenblatt and Stacey Schusterman in the same JTA peice means it’s an important and great article. Click here for the latest on investing in Israel’s green revolution.
I’m back on Ketura, with the family in Newton. The Arava Power Company is zooming forward, as are my thoughts on how it all connects to a new era in Jewish identity and branding. I was working on a book about Jewish Peoplehood, whose form has evolved from manifesto to profiles of people representing certain values. But ultimately, where the story is at, is the hybrid between the desire to set out an ideology for Jewry that is compelling with a story of a solar company in the Jewish state that is compelling. In journalism they emphasized to “show”, “don’t tell.” So the next attempt is going to try to harmonize my worlds, my years innovating for the Jewish people. And I’ll trial-balloon much of it in installments, right here.
A wide range of views on Peoplehood are featured in Contact, the newsletter of the Steinhardt Foundation for Jewish Life. I penned the final peice, PeopleHood With Purpose. http://www.jewishlife.org/pdf/spring_2008.pdf
Those of you trying to reach me, I’ve been a moving target between Ketura, Tel Aviv, Boston, DC and back to Ketura, where I’ll be for Shabbat. All the cell phones are still the same. Thanks for your patience; it’s not easy to create the solar power industry in Israel…:-)